She’s on it everyday: Liking and commenting on anything that catches her fancy. Being on Facebook is not just for ‘the young and hip’ anymore. In fact, its user base is getting older and probably more hip: The 55-64 year demographic has risen to 46%. On Twitter though, that same demographic has grown to a whopping 79% since 2012, making it the fastest growing group of Twitter users.
Surprising, right? YouTube on the other hand, has ‘dethroned’ Television in terms of reaching the 18-34 (U.S.) demographic. That said, we have definitely come a long way from watching videos on Betamax.
Twitter, LinkedIn and Youtube have been around long enough to be integrated into the brand-building arsenal of many businesses. Each social media channel holds a goldmine of followers easily accessible to those who employ the right marketing strategies. This usually entails being aware of the trends in social media today. In addition to the two social media stats discussed above, Belle Beth Cooper of fastcompany.com shares eight others that are just as interesting: 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy
Given the social media stats discussed in the article, what other facts/trends do you know of that’s making waves across the web?