My grandmother has more Facebook friends than I do (and other surprising Social Media facts)

She’s on it everyday: Liking and commenting on anything that catches her fancy.  Being on Facebook is not just for ‘the young and hip’ anymore. In fact, its user base is getting older and probably more hip: The 55-64 year demographic has risen to 46%.  On Twitter though, that same demographic has grown to a whopping 79% since 2012, making it the fastest growing group of Twitter users.

Surprising, right? YouTube on the other hand, has ‘dethroned’ Television in terms of reaching the 18-34 (U.S.) demographic. That said, we have definitely come a long way from watching videos on Betamax.

Twitter, LinkedIn and Youtube have been around long enough to be integrated into the brand-building arsenal of many businesses. Each social media channel holds a goldmine of followers easily accessible to those who employ the right marketing strategies. This usually entails being aware of the trends in social media today.  In addition to the two social media stats discussed above, Belle Beth Cooper of fastcompany.com shares eight others that are just as interesting: 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

Given the social media stats discussed in the article, what other facts/trends do you know of that’s making waves across the web?

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5 thoughts on “My grandmother has more Facebook friends than I do (and other surprising Social Media facts)

  1. I feel like a lot of private social apps have grown in popularity just so teenagers can avoid their parents on Facebook – i.e. Snapchat. I didn’t realize the Twitter statistic is so high, though! Twitter is home to a lot of “anon” accounts that are “relatable” to teenagers – and from my experience, particularly to girls. I did not think there would be so many teen-oriented Twitter accounts if teens are leaving Twitter – prior to Snapchat’s launch, it felt to me like teens left Facebook for Twitter. Next, parents may discover Tumblr….and will they be in for a surprise.

  2. I found another article that describes the trends for 2014. Some of them predict similar trends, others not. I think the fact that Facebook has 189 million mobile users will even increase, the same as the preparation for other sites to have a mobile version. Blogging will still remain NR 1 way to generate new business. Another interesting prediction is that experts think that google plus will grow faster than ever, the same as video consumption will increase.More interesting facts can be found in the article:
    http://socialmediatoday.com/stephaniefrasco/2015861/11-web-marketing-social-media-trends-will-shape-2014

  3. I found the statistic of “25% of smartphone owners ages 18-44 say they can’t recall the last time their smartphone wasn’t next to them” to be interesting. Everyone, especially youth are addicted to technology. I remember when cell phones didn’t exist. Now, everyone has one and is constantly checking facebook, twitter, and other social media outlets. The cell phone allows you to post to social media sites exactly where you are at the present time. People expect instant responses to their posts. Society, especially the youth, are evolving to need constant gratification from and contact with others. I wonder how long and how far this trend will go.

  4. Companies will need to invest more on social medial. they should integrate social media with their marketing strategy. Social media will help: 1. improve social signals; 2. company branding; 3. improve brand awareness; 4. word-of-mouth advertising; 5. increase customer loyalty and trust; 5: increase audience reach and influence.

  5. While these statistics are pretty outstanding, I would be more interested to see what the user rates are. My mom got a Facebook for two reasons – to see what Facebook actually was and to see what people she grew up with were up to. She is not on it every day (doesn’t even have the app on her phone), she probably checks it a few times a week. I, on the other hand, wake up every morning and check my facebook and get notifications on my phone (clearly I have my priorities straight). So while Facebook and other social media companies seem excited about this growing demographic, I think that they should be focused on how active this demo is and potential for revenue this age group may or may not have.

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