Facebook, Still Dominant, Strives to Keep Cachet

This NY Times article explores the conversation we had last Monday in class – why does Facebook want to purchase Snapchat.  Is it the cool factor and an attempt to win back some of it’s lost teen demographic?

Also, it addresses what could be the writing on the wall for Facebook in light of the fact that it was unable to successfully purchase both Snapchat and Waze.  That many developers are striving to provide and alternate to Facebook, not jump on the Facebook wagon.

The on-going question, regarding Snapchat and Facebook, was posed in the article:

“It’s head-scratching,” said Christopher Poole, 25, the founder of 4chan, the message board. “From a business perspective, I understand it. But from a cultural perspective, it’s like, ‘Wait, what?’ ”

Mr. Poole said Facebook’s aggressive pursuit of Snapchat may point to an identity crisis of sorts.

“Does that mean that they’re willing to embrace an alternative to Facebook identity, or does it mean that they feel that threatened by it that they’d leave their own wheelhouse?”

http://www.nytimes.com/2013/11/18/technology/facebook-strives-to-keep-its-cachet.html?pagewanted=all&_r=1&

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One thought on “Facebook, Still Dominant, Strives to Keep Cachet

  1. I think although Facebook is the Giant of social media, they realize that in order to maintain this status they have to capture the younger audience which is an audience that Facebook has in abundance. Unlike Microsoft, Facebook understands that they cannot be arrogant enough to think that whatever content they put out will be consumed by the masses. They are aware of shifting demographics and want to capitalize on this. I am interested to see if they succeed.

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