Not my week to post, however saw this article about Snapchat. Since it has been mentioned several times in class and because, if you are like me, have no idea what Snapchat is I thought I’d share the link below.
“The service, started in 2011 by Evan Spiegel, 23, and Bobby Murphy, 25, two former Stanford fraternity brothers, lets users send photo and video messages that disappear after they are viewed. Snapchat quickly gained a reputation as an easy way to send sexually suggestive photos, but it also picked up steam as a fun and easy way to trade photo messages.” “Snapchat’s leaders think it might be one of the first social media companies in the United States to build its business largely around revenue beyond advertising.”
The article brings up WeChat and Tencent from China, Line from Japan, Kakao from Korea, WhatsApp, and Kik. The article also talks about the advantage Snapchat has over Facebook, which offers users (especially teenagers) privacy. There is a mention of Facebook’s similar product Poke and its stand-alone Messenger both of which have not gained traction.
David M. Chee