YouTube is looking to enhance by offering a subscription service to users. The new service will offer both free and premium memberships that offer on demand music for mobile or web based platforms. YouTube is looking to compete with Spotify to be the place for listeners to go to listen to music on demand. YouTube feels it will have a competitive edge by offering video to accompany the music tracks.
I feel liek this could be a great move for YouTube. For me, I usually go to YouTube in order to listen to new songs/videos so I will be happy to sign up for a subscription service. However that being said, I do not already have a subscription with spotify, but I do know many people who do.
Do you think spotify users will switch to YouTube subscriptions?
Is the video feature enough of an incentive?
Do you think that the affiliation that Spotify has with Facebook is an added bonus for subscribers?