article link: http://www.entrepreneur.com/article/229287
This article tells the cooperation between Facebook and companies that users can access to free wifi by using their Facebook account log in. With this joint initiative, companies can get more clicks, as the check-ins raises, the companies’ names would be more visible in Graph Search, an advanced search engine that Facebook introduced on its platform.
But for now, Facebook did not get any direct revenue, but they hold optimistic attitudes toward this plan since merchants will want to buy ads on social media since Facebook has demographic information about the people who have interacted with the business’s page and the information is detailed, all of these information is critical for companies to set later marketing and sale strategies. Besides, since people use Facebook account when they log in free wifi, companies can use this as a method to post promotions, discounts or activities.
Do you have the feeling that you are using your private information to trade for the ”free wifi”? Would you gonna favor this approach?