The article I came across, is about an attempt to remove the negative vibe that has lately been attributed to social media in reference to activism. Most people believe that mentioning causes or problems of a global scale in social media, will help in nothing more than just a few clicks that will not contribute at all to the solution of the issues. On the contrary, they create to the social media users, a hypocritical sense of sensitivity that may actually hurt the cause at hand.
However ,Liba Rubenstein, a tumblr official mentions creating traction and awareness at the online society, can only contribute to a solution on the real world as well. There were specific examples mentioned were problems posted online created a reaction from people that wanted to actually help, and create actual solutions that can make our lives better in a practical way and not only through a meaningless click.
Question posted for the class is: Is building awareness online really helping to the solution of a problem? Can we actually rely on social media to solve problems in the real world? Can Clictivism become actual activism?