In 2011, Rachel Abady was in her senior year at Barnard College. She had been using NACElink, a website that connects colleges and employers, but felt like she was competing for the same jobs as her classmates. Frustrated by her lack of prospects, she turns to her father who suggests using LinkedIn. As an avid user of Facebook and Instagram, she dismissed her father’s suggestion saying, “I’m not 50 years old”. Rachel ends up using LinkedIn, logging in under her father’s account. She ultimately finds a job through a posting by someone in her father’s alumni group at Colgate University.
We recently spoke about how our social media interactions can be detrimental to our professional lives. However, this article suggests the benefits of simply being involved. Can social media supplant traditional networking and recruiting events? Is contacting company profiles or HR representatives on LinkedIn the preferred form communication now when job searching? How active are you on LinkedIn?