How Social Media and Online Grocers Transformed the Food Business Working with farms and restaurants ?

The article link:

http://www.adweek.com/news/technology/how-social-media-and-online-grocers-transformed-food-business-151637?page=1

study by The Hartman Group points out that social media is changing “the way we think about, talk about and experience food,” finding that 52 percent of Facebook users have “liked” a food/beverages brand while 43 percent regularly use social media and other digital platforms to plan meals.

Now people began to use social media to connect the farmers and communicate with consumers. Consumers could know more about the food and order the fresh product. The farmers could have a distribution to sell their product and know what consumers think.

Less-affluent consumers often use their phones as their primary Internet source. That is their connectedness to shopping in an environment where essentially everyone has used a digital channel to save money on food. Giving them a new way to find local and healthy food, I think that’s noble and makes sense.

 

Advertisements

One thought on “How Social Media and Online Grocers Transformed the Food Business Working with farms and restaurants ?

  1. I believe that more and more farmers or owners of grocery will utilize the social media platforms to marketing and sell and promote their products. With the aid of social platforms, the efficiency will definitely be improved. Meanwhile, the relevant cost will decline. Besides, an increasing number of companies began paying attention to the business about the area of farm or suburbs, a huge untapped market which is worth being exploited.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s