The article link：
A study by The Hartman Group points out that social media is changing “the way we think about, talk about and experience food,” finding that 52 percent of Facebook users have “liked” a food/beverages brand while 43 percent regularly use social media and other digital platforms to plan meals.
Now people began to use social media to connect the farmers and communicate with consumers. Consumers could know more about the food and order the fresh product. The farmers could have a distribution to sell their product and know what consumers think.
Less-affluent consumers often use their phones as their primary Internet source. That is their connectedness to shopping in an environment where essentially everyone has used a digital channel to save money on food. Giving them a new way to find local and healthy food, I think that’s noble and makes sense.