The first 4:40 minutes of this video are intriguing.
Gary Vaynerchuk, the presenter, speaks about the failure of marketers today and what they have to do to change. He explains that businesses are incorrectly pushing their brands through FB and Twitter. And that the real value is presenting your story in a timely fashion that grabs the consumer’s attention.
Gary says that the attention of consumers is quickly changing, even within the past 2-3 years.
If you were starting a new marketing plan, how would use progressive, value-add marketing to capture an ever changing consumer?
Gary Vaynerchuk is co-founder and CEO of a social media brand consulting agency, video blogger, co-owner and director of operations of a wine retail store, and an author and public speaker on the subjects of social media, brand building and e-commerce