According to the article, http://www.insidefacebook.com/2013/09/12/facebook-to-test-autoplay-videos-in-mobile-news-feed/#more-84720, Facebook announced last Thursday the launch and test of Mobile Autoplay. Similar to our discussion in class, Facebook looks to enhance its mobile platform starting with member’s news feeds. The Autoplay function allows for posted video content by a linked celebrity or member’s friends to automatically play on their mobile device after scrolling past the posted content on their news feed.
Two major questions come to mind. What type of response will autoplay receive and is this the first step to Facebook inching towards mobile video advertising. Regardless of the user’s response, its hard to ignore the potential revenue stream Facebook can derive from mobile video. Currently, Facebook denies using autoplay as a possible transition to mobile video advertising, stating this is only for accepted content by a user’s friends database and in no way exist for other reasons. Mark Zuckerberg prides himself on creating a social online experience that’s not only highly interactive, but enjoyable for the user. However, could the pressure from shareholders, Wall Street, and the future of his company influence otherwise?
~ Jeremy Aiss