Earlier this year, NYC restaurants have started banning customers from taking photos of their food. However, many now offer free desserts and discounts for those who snap photos of their food and share them on social. According to a survey,about 49 percent of consumers use social media to research restaurants.
(photo source: abc news)
In the article, one NYC restaurant puts down a special reminder at the top of the menu saying “ strongly discourages the use of cellphones, unless you’re posting food porn on Instagram, #NAMEOFTHERESTAURANT# ” Many restaurants are realizing that this practice could be beneficial to their business.Consumers may not visit a restaurant’s website or read foodie blogs, but they definitely follow #foodporn# on Instagram. Sharing mouth-watering photos of your food on social gets people excited about the restaurant and cuisine.
While most of the photos posted created positive publicity and PR, some didn’t. One diner posted a photo of rabbit stew that was amazing, but the restaurant’s publicist asked him to take it down because the photo didn’t look appetizing. Well…each person has his own way of interpreting art.
Do you think this is could be beneficial to the restaurants? Do you snap photos at restaurants? Are you annoyed about food photo taking?