New research done by Weber Shandwick shows that “Millennial Moms” (mothers born between 1978 and 1994) are both highly connected and highly influential on social media, and yet marketers have thus far failed to fully tap into this potentially potent demographic.
These women, who account for 22 percent of North American mothers, use an average of 3.4 social media accounts, compared to 2.6 by other moms. They also spend 17.4 hours per week on social networks, which is four more than mothers of other generations, the study says.
Millennial Moms are also more likely to share information about goods and services, and do so both digitally and offline. Nearly three-quarters (74%) of Millennial Moms say they are sought out more often than other friends for advice on a wide range of topics. They are also more likely than the average mom to provide recommendations online. In an average…
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