Since Marissa Mayer has taken over the reigns as the CEO of Yahoo she has had one vision and that is to enhance Yahoo to becoming the leading customized social platform available on the web. She has done this by thinking outside of the box and finding companies to acquire and new applications to release. This past Thursday Mayer announced a partnership with Twitter which may be another epic change in the way we receive our news. The new partnership will enable Yahoo to select “tweets” to be added to the Yahoo news feed, which is personalized by each user. The goal of the new partnership is to add relevent and personalized tweets along side personalized news stories from Yahoo and other sources. Majority of the tweets will be from sources the user is not already following and will suggest that the user start following them. The “tweets” that are selected will be based off of algorithms (no specific details on the algorithms were released).
After reading this article I instantly thought back to a discussion we had in class regarding how twitter has changed the landscape of how news is delivered. The world today relies on twitter for up to the second updates for breaking news, but how do we know these “tweets” are reliable? Twitter has created a competitive environment for up to the minute news which also increases the amount of misleading and false data that is released, even by reliable sources and media outlets. I’m sure that once the news feed is developed Yahoo will only use twitter handles that are identified authorized users. But these authorized users are all in competition to be the first to release a story, and are always at risk of hackers which has become a major issue as of late.
Yahoo’s partnership with twitter also bring up the idea that eventually there will be no need for traditional news sources to cover breaking news stories.
The questions I pose to the class are, after reading the article, are:
1) As twitter continues to become more reliable of a source for breaking news, do you anticipate a reduction of breaking news coverage by your traditional news sources (internet, television, radio)?
2) Do you feel that twitter is a dangerous news source to rely on due to its large amount of users and its fast speed of communication?