While taking undergraduate courses in journalism, we were given explicit training on how to construct a story and loop in video assets to support an unbiased view of the subject matter. Semester-long curriculum was centered around not only the grammar, tone and structure of formulating stories; but also the techniques for video editing.
Today, traditional rules of journalism are being transformed to compensate for the massive changes happening in the news media landscape. Individuals without journalism degrees can access tools allowing them to be part of the editorial experience through social media and more specifically their mobile device. CNN has already embraced this change and dedicates an entire section of their site to iReport, a platform allowing anyone to upload newsworthy videos for distribution throughout the CNN network. In essence, everyone on the street becomes a reporter allowing CNN to have cameras everywhere.
Another example of social media changing the face of journalism is the New York based startup, NowThisNews. The company was started by executives from Huffington Post, who assembled a team of journalists from ABC News, CNN, Washington Post (to name a few) to provide content that is easily accessed through tablet or mobile. For instance, clips have to be less than three minutes, and catchy so that they grow virally.
With the rise of tablets and smartphones, the way people watch TV is drastically changing, erasing old cable and evening news formats; allowing “second screen” to be more prominent. In addition, news is now spread in different ways, predominately through social networks like Facebook and Twitter.
My question to the class is:
Do you think traditional news on TV (ie. local daily/nightly news broadcasts), will completely change in order to compete with the competition of social media? If so, how?