New Top Social App for iPhone: Pheed

I must admit that I was quite surprised to read the headline of this article. Pheed?! Last night was the first time I heard about this website. Apparently, this site only launched about three months ago, but has already become a huge hit in the social media world.

Today it’s the No. 1 free app in Apple’s App Store under the Social Networking category.  It’s catchphrase is “A new way to express yourself”, and as of today it now has over 1 million registered users.

You must be wondering, who are the users that driving the popularity of this newcomer? And the answer is, not surprisingly, teenagers!

Somehow, this startup got over 200 taste-makers and celebrities to join. And almost instantly a few well known to teenagers celebrities like Miley Cyrus, David Guetta, and Chris Brown, posted about Pheed on their Tweeter and Instagram pages. And almost immediately the numbers of users began to multiply.

The site is a clever mix of every other social media site. It allows “Pheeders” to curate their own channels, and “pheed” everything from words, photos, videos, live broadcasts, and audio clips. Moreover, Pheed users can put their content behind a “paywall”, and charge $1.99 to $34.99 per view, or $1.99 to $34.99 per month, and then split the proceeds with Pheed. Users would also be able to watermark their content and retain its ownership.

It appears that Pheed possibly have found the solutions to problems that other social media sites have been struggling with, like monetization and copyrights. But will it work?  I guess time will tell.

I have the following questions to the class:

1.   Do you see this as a real threat for Facebook and Tweeter, given the most recent growing trend of young people leaving Facebook, who no longer consider it to be “cool”?

2.   What other emerging trends do you anticipate?


3 thoughts on “New Top Social App for iPhone: Pheed

  1. I think this Pheed app is very interesting in that it is capitalizing on the whole idea of copyrighting. In today’s day and age people are more and more concerned about owning their content. They fear employers tracking down old pictures of their crazy college days. I think Pheed is a threat to Facebook, in that you can truly own your content and will not have to worry about corporations using your photos and posts for other uses.
    I believe that in the coming years, we will see more apps that will help users protect the information they choose to put on social sites. We have seen it with SnapShot which was built so that people could show silly photos to their friends without having to worry about them living on on Facebook forever.

  2. I do not believe that this is a threat for Facebook or Twitter as the power of these social media remain in the extremely high number of users. However Pheed is a very interesting social platform that gained its popularity very quickly mainly due to other social media sites. It is the first app that has addressed the issue of copyrighting your ideas straight from the start, making that aspect of it – the protection of each individual’s content – their competitive advantage. There will be lots of buzz about it, but I personally believe it is just the start to a new category of social media that capitalizes on that protection of info. We may possibly see Facebook and Twitter adapting to this new offering in the market.

  3. I agree with you, Eleonora and Erin, today protecting rights to individual’s content is a big issue, and in the long run I think it will bring even more celebrity following to the site.
    Also in the last few days I have been seen more and more people referring to Pheed on Instagram and Facebook. Perhaps it’s a sign that the site is starting to pick up pace?

    I personally feel that it will undeniably be successful for a few years until the younger generation gets bored and finds another cool place to “hang out”.

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