I must admit that I was quite surprised to read the headline of this article. Pheed?! Last night was the first time I heard about this website. Apparently, this site only launched about three months ago, but has already become a huge hit in the social media world.
Today it’s the No. 1 free app in Apple’s App Store under the Social Networking category. It’s catchphrase is “A new way to express yourself”, and as of today it now has over 1 million registered users.
You must be wondering, who are the users that driving the popularity of this newcomer? And the answer is, not surprisingly, teenagers!
Somehow, this startup got over 200 taste-makers and celebrities to join. And almost instantly a few well known to teenagers celebrities like Miley Cyrus, David Guetta, and Chris Brown, posted about Pheed on their Tweeter and Instagram pages. And almost immediately the numbers of users began to multiply.
The site is a clever mix of every other social media site. It allows “Pheeders” to curate their own channels, and “pheed” everything from words, photos, videos, live broadcasts, and audio clips. Moreover, Pheed users can put their content behind a “paywall”, and charge $1.99 to $34.99 per view, or $1.99 to $34.99 per month, and then split the proceeds with Pheed. Users would also be able to watermark their content and retain its ownership.
It appears that Pheed possibly have found the solutions to problems that other social media sites have been struggling with, like monetization and copyrights. But will it work? I guess time will tell.
I have the following questions to the class:
1. Do you see this as a real threat for Facebook and Tweeter, given the most recent growing trend of young people leaving Facebook, who no longer consider it to be “cool”?
2. What other emerging trends do you anticipate?