The development and influence of social media always gives us surprises, but the article reports four emerging and continuing social media trends that can be tracked and predicted in 2013 with a certain degree of confidence.
Social media usage in developing countries will soon catch up with those in more established markets.Emerging markets mean new opportunities to social media marketers and they need to get into emerging markets before they catch up with the established markets.
No matter in developed or developing countries, social media usage through smart phone might exceed the usage through PC.
Partly because of the fast growth of mobile devices such as smart phone,tablets people around the world are more likely to be involved in multimedia engagement. How marketers can make use of this behavior trend to apply integrated marketing for their products or services will bring new potential and success.
Established Giants vs. Niche and Local Networks
Generally speaking Facebook will continue to dominate and niche and local networks can also survive for different reasons.
My questions are
1）Do you agree with the trends of social media in 2013 predicted by this article? Do you think if there are any other trends the article didn’t mention?
2) What kind of influence of these trends can have on our life and the world?