post by Leah Thelen
Since we have spent the last few months discussing current trends in social media, I thought it might interest the group to see Fast Company’s forecast for 2013 trends. The article address much discussed questions such as “Will Facebook continue its reign atop the social hierarchy? Will businesses get better returns on their social media investments? Will your CEO finally learn to tweet?”
Some of the predictions are not new news to us. For example the idea that mobile will continue to quickly overtake use of personal computers. The article predicts this growth in mobile will have many implications on social by predicting the most successful platforms will find new and enhanced ways to deliver mobile ads. The consensus here is that there is MUCH room for improvement in mobile ad delivery via social. The writer, Ryan Holmes, predicts the speedy growth in mobile will drive advertisers to deliver their message more creatively via sponsored messages and promoted tweets.
The article goes on to predict the growth of social micro sites, also driven by the growth in mobile. While we’ve discussed at length how businesses might use social media to drive actionable awareness ultimately leading to increased revenues, there doesn’t seem to be a clear roadmap from social media spending to increased sales on the horizon just yet. That being said, the article talks about how companies embracing/facilitating social media for internal communication are poised to save significant operating costs in 2013.
With our choice to take this class, we’re already demonstrating one of the trends set to explode in 2013 – Formalization of social media education. Do you agree w/ Mr. Holmes’s predictions for 2013 trends in social media?