Given that many of the other posts focused on more serious current events, such as the heightening conflict in the Middle East, I thought that it would mix things up a bit to feature a subject with much less importance — to most, at least.
The recent demise of Hostess Bakeries, and its affiliate brand, Drake’s Cakes, caught many who were not involved in the tense labour stalemate by surprise. Soon all of the traditional media outlets had features to say good-bye to the endeared brand. However, social media may have provided better coverage than its older media sibling in that it mobilized informative, light-hearted and strange communication about the event.
First, the information. On Pinterest, someone posted a recipe so that die-hard Twinkies fans can make homemade equivalents long after the last package leaves the shelf.
Next, there was political satire on Tumblr, showing a tombstone for Twinkie the Kid, the brand’s mascot, and offering whom to blame. Lastly, a fun reference to a Twinkie representing paranormal activity from the classic Ghostbusters movie was referenced on YouTube.
Social media continues to provide interesting ways to communicate, to bond over a “loss”, and perhaps, to form a new tribe to band together to resurrect a new, healthier Twinkie (or not).
How have you used social media to communicate your frustration with a shared loss or change? Did you find commiseration or did you discover exciting new ways to cope, and to move ahead?