Coca-Cola has plans to transform their website to be more focused on content and brand storytelling, rather than advertising. The new website will feature a variety of content including interviews, opinion columns, video clips, photos, and blogs. It will also contain business related material such as company and product information. This new website should be more interactive then the previous website, which had not received a major update since 2005. The increase in content requires dedicated resources, which the company has also invested in.
The company is relying on customer feedback as they make adjustments to the new website. They are incorporating social media practices in many aspects of the website. They will regularly update their content, and will incorporate blog posts and photos. The website will be more focused on the brand, while their social media pages are focused on consumers and their experiences with coke.
A visit to the Pepsi website brings you to a landing page and portal for their social media. There is a twitter feed flowing through, a link to instagram photos, and links to numerous videos. Pepsi information can be found by clicking links at the very top of the page. However, it’s clear the focus is on social media and interacting with customers.
Major brands like Coca-Cola and Pepsi are placing a large importance on social media, however does simply repeating the information in more than one place really add value? I think Coca-Cola is taking a better approach, with posting different types of information on their website, but still making it more interactive and formatting it with social media in mind.
Do you think this added content will interest consumers? Would their new content be better suited for their social media channels rather than their website?