This Article featured the new social company Splurgy. What they do is increase a brand’s social media presence by rewarding people for their social engagement. Therefore, you may receive a coupon or gift if you give an endorsement or follow the brand. People they deem social VIPs receive better coupons than the general population! This ties into what we have talked about in class how the industry has moved away from CPM (Cost per thousand views), CPA (cost per acquisition), and evolved into CPE (cost per engagement).
Personally, this is where the idea of social media becomes a bit cheap. I think giving away something like a free Chipotle burrito for a tweet is simply a bribe and not developing a life-long audience. One of our classmates mentioned receiving a drink because she liked a restaurant on Facebook but never went back to the restaurant. I think we are developing a social culture that is based on cheap engagement.
The founders of Splurgy think the interactions are not cheap. They think that if you are taking the time to endorse a brand or write a tweet for them then you are telling yourself and others that the brand is worth your time.
– If you are receiving a reward or coupon for your social media engagement is this cheap way for a brand to gain presence?
– Do you think this may be a legitimate way to drive presence and this will only expose a brand to new consumers and bring older consumers closer?
– What type of opportunity would make you tweet or follow a brand? Do you have real life examples when you have engaged in social media and received something for it?