In recent time, e-mail has grown into the primary form of communication within a business community. This article discusses how companies are finding that e-mail is becoming an outdated form of communication that can be very restrictive within an organization. In large organizations with workers dispersed in different areas, it can be a challenge to identify experts within a company or to access and share information that may be useful to others within a company. New Networking Applications for businesses developed by companies such as Yammer Inc., Tibco Software Inc., and Salesforce.com Inc, are allowing companies to promote a more efficient form of “collaborative communication”.
These Network Applications allow users to create specific “groups” that can follow particular projects or topics within a company. I feel this could be the greatest asset that these new applications can bring to a company. Working at a large engineering and consulting firm that has offices worldwide, I’ve found that it can be a challenge to find the right expert of person to seek out when faced with difficult project challenges. In many instances, there may be a colleague in a different office that was faced with a similar challenge that worked on a similar project, but no way for you to know that. These “groups” will promote this type of collaboration that will help companies communicate, share information, and work together more efficiently. An example discussed in this article was 7-Eleven, Inc. They have about 2,000 employees using Yammer to help employees working as field consultants share knowledge and information with one another. “Someone might post a picture of a display that worked particularly well in one franchise location, so that others can take the same approach in their areas.” It’s clear that these applications are improving internal communications and information sharing. This new technology that enhances collaboration will allow companies to be better at what they do, and improve overall company performance in the marketplace.
Do you think more companies will embrace social networking applications such these and implement these technologies? Do you agree that these applications can improve overall company performance and help them deliver better products and services? Lastly, Do you see e-mail being replaced by a more efficient technology in the business world in the near future?