The virtual mommy network is growing at a staggering pace. Fourteen percent of American women with at least one child blog about parenting or turn to blogs for advice, according to a recent study by Scarborough Research. And about 3.9 million U.S. moms identify themselves as bloggers.
Young mothers, who checks in with her online mommy group daily, spend twice as much time online as women who are not moms, according to the 2012 American Media Mom report, a joint study between Nielsen and BabyCenter.com. The number of visits to the BabyCenter’s “community” page, where parents can find existing support groups or create their own, grew 259 percent from 2008 to 2011.
But these moms aren’t just showing off their babies’ latest photos. From postpartum depression to mother-in-law and marriage issues, no topic is off limits. What starts as an online exchange of ideas is often just the beginning of real-life friendships.
New moms aren’t replacing the advice from their own mothers, existing friends and doctors, experts say, but are using social media to enhance their circles of support. They continue to forge relationships at day-care dropoff or through Early Childhood Family Education classes, but also connect online – often creating Facebook groups – to deepen their friendships.
If you are a mom, will you go to check the iphone or face book after feeding the baby at mid-night or go back to sleep?
What is the future of these social media? The data and the information will be used in a good way (like developing the product)? Or it will be abused to a marketing method? How to avoid that?