Earlier this week, Zdnet posted an article about a deal between Twitter and DataSift. In a further attempt to monetize it’s free service, Twitter has sold its archived tweets to DataSift.
So what does this mean? Well DataSift will be provide an analytic tool, Historics, which mines tweets for information on trends and other useful insights related to brands, current events, politics, businesses, the list is endless. Tweets can range from the mundane to the profound. DataSift will filter through the noise to provide businesses with valuable information—or what they perceive as valuable.
The original article provides an interesting illustration RIM stock prices, the announcement of the CEO’s resignation, and Twitter sentiment, this is an example of the usefulness of analytics.
The deal has gotten a lot of push back online. The biggest complaint is that Twitter makes it difficult for users to access their archived tweets, so why should DataShift be given priority to dig into Twitter’s archive. Others feel the content is own and they should therefore be compensated. I should mention if you have a private account, those tweets will not be accessed by DataSift.
So what do you think? Should Twitter sell this data? What does this mean for Twitter, will there be significant user backlash? And more importantly who owns the content?
For more information on how DataShift works, here’s another Zdent article.