Will social media help convert interests into votes? What will be the real impact of social on the 2012 election? Traditionally billions of advertising dollars are spent each election year on traditional TV advertising that are intrusive and combative between candidates. New technologies have always altered campaigns, from Nixon blending in with the background in his telecast debate with cool & collected JFK, to Clintons appearance on late night shows, to Howard Deans scream going viral, to Youtube and “Obama girl”. In 2008 1 in 40 people on Twitter were following Obama, those numbers will be astounding this year and they are hard to predict. As the social media footprint is growing at a rapid pace that is difficult to forecast we will see drastic differences in the social participation as it pertains to the election in 2012 vs. 2008. Candidates cant just dump millions of dollars into a “social media” bucket because that is where they should be, they will need to be strategic and subtle and smart in their approach. They should look to target the key influencers not necessarily those wit the most friends but those with the biggest ideas to make the biggest impact.
How well do you think social media will be able to influence the 2012 campaigns and will this convert interest into votes?