A number of airlines have made attempts at ending what Tyler Durden referred to as the “single serving friend,” a stranger you meet for a few hours, exchange pleasantries with, and never speak to again. Dutch airline KLM seems to be at the forefront with a very simple opt-in program called Meet and Seat that allows users to include information from either Facebook or LinkedIn and find compatible matches based on that information. This program also allows you to check in on who will be sitting next to you (assuming you are both on Meet and Seat) and if you don’t feel as though you will be compatible, you can just switch seats once again.
The beauty of Meet and Seat really is its simplicity, other airlines such as Air France, Lufthansa and Virgin Atlantic have tried to create walled off networks which make the barrier to entry for the user too high.
Will this provide flyers with a better experience? Will it keep them coming back?