Social Media for Social Good

10 Non-Profits Leveraging Pinterest for Social Good

Pinterest is the hottest new social media site and non profit organizations such as Amnesty International, UNICEF, and the National Wildlife Foundation are using it as a means of garnering attention and gain new supporters.  Yet another way Social Media is being used as a successful marketing tool.

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8 thoughts on “Social Media for Social Good

  1. Since I’m not on Pinterest, I’m not that familiar with it. For those of you that use it:
    – How exactly are these organizations using Pinterest? That is, are they using it to raise awareness, drive action, etc?
    – And how does this differ from for-profit companies that use the site?

    Also, I find it interest that out of the 10 companies listed, 6 are environmental related. Images of the environment can be pretty powerful. As the saying goes, a picture is worth 1,000 words.

  2. I am not sure how impactful using pinterest is for a non-profit. I would overall how many of these organizations are on that network. It seems to more or less be an extension of the website. I must say that I’m intrigued and may look into it for purposes at work.

  3. I am not on Pinterest either, but from what I understand it is just another way for people to view information on something. These non-profits may not be able to reach some pinterest users who wouldn’t spend the time to look at the non-profits website. If pinterest helps them reach a few more people and receive more support then I think it makes perfect sense.

  4. I think this is a good idea for non-profits. More exposure can only be a good thing and Pinterest looks like it gives them the opportunity to creatively disseminate their message visually. They can hit both on their mission and the positive experience volunteering time and money.

  5. I agree that it is a good choice for non-profits. Pinterest attracts a lot of “visual” person. It could create buzz among users through image communication. For NGOs, posting true photos online may easily arouse empathy, and then entice more charitable activities. Imagine, a photo of cute endangered animal is more likely to catch more people’s eye and gain more repines, thereby raising more people’s awareness of protecting animals. Considering Pinterest cooperates with Facebook and Twitter as a third-party app, it may reach more users in the near future.

  6. This seems like an obvious move for nonprofit. They may their money through visual stimuli. Why not use a social network that utilizes the same principals. Figure this was bound to happen sooner or later.

  7. Maybe I missed the link, but do these sites offer a place for contribution? If not, are these pictures on Pinterest impacting enough to pull someone away from their Pinterest viewing to support the nonprofit?
    I know that when the Obama campaign used social media in the ’08 campaign, it was primarily used to get the message out, not directly solicit donations.
    Does the same logic apply for these non-profits?

  8. I heard that the ventures related to Social Media and NPO were so much more attractive for investors than others. This site is exactly what investors want. From investors perspective, I am very curious about what this site is going to be. Anyway, this site have an eye on very good point.

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