At his most recent Fashion Week Show for Fall 2012, Oscar de la Renta announced his new and exciting line inspiration tool : The Board. For his Resort 2012 collection Mr. de la Renta has invited his fans, designers, and pretty much anyone who would like to contribute to the inspiration for his next collection. Anyone can post his design inspiration to The Board, which is live-streamed in Mr. de la Renta’s office.
I think this is a great way for a design house to draw in a younger audience and capture their attention. In addition, designers are always looking for inspiration and ways to differentiate themselves from other designers and fashion houses. Overall, the advancements in technology and social media have made the once exclusive fashion world accessible to everyone. Not only can you watch a fashion show live-streamed now, but you can also contribute to its creation. So what’s next?
1) Do you think this is an effective marketing and creative strategy and would you participate?
2) Can you think of any other industry/company where they have given fans a similar opportunity to contribute their ideas?