Have you ever heard of or used GetGlue? The concept isn’t something that we hadn’t heard of before, discussing our favorite moments of our TV programs or the Duke/Carolina game with friends and coworkers, usually these conversations happen at the water cooler, but now, like everything else in the social media world, we can make this happen instantly. GetGlue is a social entertainment network that allows users on their network to check-in while they watch TV programming or reading a book, creating a “live feed” of your entertainment and giving you a medium to discuss with your friends and other users.
GetGlue is a fairly new start up, created in 2009, but has already partnered with HBO (unpaid, strictly for awareness and building a following) and Pepsi, amongst others. GetGlue has built a 2 million user network that checked-in actively over 100 million times in 2011. Experts believe that GetGlue should bring in $1 million in revenue and finally turn a profit. Although it is great that they are monetizing their startup so quickly, its greatest asset may be what it brings to advertisers, networks, and cable providers. AdAge is already running weekly chart of the Top 10 shows checked-in to on GetGlue. GetGlue can pinpoint audiences throughout the duration of a broadcast, they can monitor conversation, and get a profile of exactly who their viewer is. Look at an analysis of Super Bowl XLVI check-ins on GetGlue (and yes, it was the most checked-in of any program in GetGlue history):
Should it continue to grow or be acquired by a larger network (Google or Facebook) this could be the tip of the iceberg.
Is GetGlue just another social network/application start up? What does the future hold for it? Will it maintain growth? Profitability? Or is it a tool for marketers, and content providers? Only time will tell.