As we approach the Super Bowl this Sunday, will you be rooting for the Giants or the Patriots? Or perhaps you are more interested in the commercials or Madonna’s half-time performance? No matter what you are planning to watch, there will be a flurry of media activity beyond the traditional televised programming. With the rise of Social Media users on networks such as Facebook and Twitter, many people plan to watch the big game alongside their social network.
“About 45 percent of Americans who own tablets and smartphones …are watching television while watching something else at the same time, according to a forthcoming study by Nielsen.” Many advertisers are recognizing this trend and are planning ways to engage viewers on their “second screens”. GoDaddy.com is planning to include a QR code that viewers can scan with their Smartphone while watching. Coca-Cola is planning to have a website featuring the Polar Bears from their Super Bowl commercial reacting to real time game activity and Twitter feeds. It will be interesting to see what other social media interaction will be tied into the commercials as well as the actual broadcast.
What are your thoughts on the Twitter infused brand initiatives? Do you think GoDaddy.com or Coca-Cola’s execution will garner the interaction needed to be “successful” ? What real value could this execution bring to the brand?
So how will you watch the Super Bowl? For the first time, I plan to check Twitter and Facebook during the game. I am curious to see what millions of other football fans will be sharing during controversial calls or big plays. What about you?