Pinterest is an online scrapbooking service website. As a virtual inboard, it lets people “pin” collections of images of their favorite food, clothes, places and anything else they find interesting on the web to their pin-boards and share them with others.
Here is a video to show what Pinterest is and how to use it.
According to the report of data intelligence company Hitwise, Pinterest has skyrocketed into the top ten most visited social networks of the past year and continues to gain traction and popularity. While still invite-only, it has captured the imagination of people as the number of users has nearly 11 million visitors. What’s more, investors also see its potential as the startup has raised more than $37 million in funding from the venture capitalists.
Why is it so popular?
Personally, I think the visual and organized interface might be one of the most important reasons that makes Pinerest stand out. Comparing with Tumblr and Twitter, the categorization of Pinterest is more clear and targeted. You could easily find what you want or like through the categorized menu. You could also regard it as a bookmarking utility by using a picture as a bookmark to find the post you would like to go back to.
Pinterest has been a particular hit with women. Its female positioning strategy is really successful. I often see a lot of girls take a picture of what they eat at a restaurant or what they find interesting and then post them online for sharing. A lot of girls are addicted to such kind of thing. Pinterest provides them this opportunity and a lot of females become the fans of it.
The images on Pinterest are just like a visual feast. I think it has the potential to be an excellent opportunity for the marketers, especially for such brands like luxury goods or apparels. Considering the power of images, brands can create buzz for their products and visually entice potential customers through Pinterest. By posting photos of the products, Pinterest offers a way for brands to establish visually stunning interaction between themselves and their customers. If a company can take full advantage of Pinteret board to show off its product lines, it may build good brand image and communicate a brand’s personality. Pinterest has its “comment” and “repin” function, so it is also an ideal platform on which to introduce a new product, collect firsthand intelligence and decide whether to launch the new product. I think it could be a new social media channel for the companies when they implement their marketing strategies.
What do you think of the reasons why people are obsessed with Pinterest? Do you think it would be more and more popular in the future?
What do you think of the value of Pinterest for companies in terms of the brand strategy?