In the past week or two, we have discussed whether giving the ability to businesses to add their own pages to Google+ would be the “game changer”, or at least the move in the right direction, to start bringing more people to using Google’s social network (even though they don’t call it that). Time has yet to tell if this will help, but today Google has unveiled another attempt to make Google+ more relevant.
Google+ has unveiled a music service that allows users to listen for free or purchase (.99 or 1.29) over 13 million songs. (This service replaces the beta service that was released earlier and has most of the major labels signed – this builds on 10/28 post.) Users who purchase a song through Google+ then can give other Google+ users a listen to a track or album for free before they need to purchase it. Google Music attempts to tap into the social aspect of listening to and sharing music with your friends which should encourage discovery and purchases. This move will also allow you to share your music across Andriod powered devices and other peripherals.
This move works well for the users, the music industry and Google. It offers users an opportunity to share their common interest in music. It helps the music industry by promoting discovery and gives an opportunity to not only be tied to iTunes. It helps Google by enlarging their portfolio and pushes users to Google+.
However, the problem occurs, and the doubt rises, when you have such intrenched players, mainly iTunes, already in the market. Further, this development isn’t anything really new – Google isn’t breaking new ground by providing something that, well, has already been provided. But there is another way to look at this – instead of looking at it as a “game-changer” perhaps its just another battle in the larger war. If Google continues on its path with Youtube, TV, Google Wallet, GMail, GChat, etc, perhaps this entire spectrum of applications will start to tilt the scale in their favor. Also, Andriod power phones led the third quarter with 53%. This could point to an expansion of Andriod smart phone users in the market that may rival iPhone users soon – an important aspect as we want our peripherals to share music and this could be a deciding factor when making purchases.
The questions are:
– Will you try Google+ now?
– Will this maneuver be enough to start taking attention away from, or at least let Google+, to share some of the spotlight with Facebook? with iTunes?
– Is this part of Google’s larger strategy?
Primary Article: http://bit.ly/vGITXt
Secondary Article: http://bit.ly/uB8x67