Celebs and Social Media

http://www.hollywoodreporter.com/news/ashton-kutcher-joe-paterno-tweet-analysis-260751

 

“Celebrities really benefit from showing their true selves on social media, but they need to be aware of the risks, and be prepared to deal with consequences.” – Todd Beck, President, Beck Media and Marketing

This quote gets right to the point of this article, posted on http://www.hollywoodreporter.com this past Friday. After the news broke regarding the firing of Penn State coach Joe Paterno last week, Ashton Kutcher tweeted “a misguided protest” that was soon bombarded with upset responses from fans. Then Kutcher deleted the tweet, apologized, and then wrote that he would be holding off on tweeting for a while.

Original Tweet: How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste.”
Follow up Tweet: Heard Joe was fired, fully recant previous tweet! Didn’t have full story. #admitwhenYoumakemistakes.

Kutcher, who has 8 million followers, also announced he would be relinquishing control of his personal Twitter account to his reps.

This brings up an important point regarding celebs and social media. Social media, especially Twitter, allows direct interaction between celebs, who used to be considered untouchable and unavailable, and their fans. Celebs benefit from social media because they can present their true personality and offer engaging, personalized content to their fans. What some celebs might not realize, however, is that like any brand attempting to communicate with consumers via social media platforms, there are tremendous risks involved.

Smart brands embarking in the social media space loop in their PR, legal and crisis communication teams, which (typically) understand the ramifications of risky actions as well as the fact that there are ever-changing rules to the social media game.

A few thoughts:
– What do you think about The Hollywood Reporter commenting on Kutcher saying Twitter “used to be about personal communication, but now it’s a publishing platform”? Do you agree?

– Also noted in the article, do you think that when it comes to celebs, “social feeds populated by management [or] media teams are transparent and often abandoned, rendering them much less effective”?

– If you were a celeb, would you embark on social media communication solo or employ a professional team to help minimize your risks?

– Do you interact with any celebs on Twitter? If so, do you believe their tweets are genuine or fabricated by a team? Either way, how does this affect your impression of that particular celeb?

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2 thoughts on “Celebs and Social Media

  1. I think Prof. Kutcher is extremely misguided if he ever thought Twitter was anything less than a publishing platform, because honestly who can communicate with less than 140 characters? Of course, I am then reminded that Senator Kutcher is very dumb, so I can understand why he’d be upset about getting 1 million @Mr_ExDemi_Moore2 mentions asking him why he supports a pederast supporter So in his case, yes, maybe having a team of people handle his “Watch Two and a half Men!” tweets is a good idea.

    Of course, due to my blatant trolling of him here, I clearly do not follow him on Twitter. Come to think of it, the only “celebrities” I follow are writers, artists, and comedians I like and Bruce Campbell. I don’t think any of them are large enough to require management supervision, and in the comedians’ case it’d be bad. But yes, I would think to a certain extent it would be good to have a Twitter editor if you’re a big time star.

    Of course, the idea of management controlling a Twitter account is a joke in itself. Look up the “Official” Jack and Jill movie Twitter for proof.

    If I were a celebrity I wouldn’t dare associate with the unwashed paupers who would follow me. Brings down my mystique.

  2. Agree with Adam that, as Twitter can break you, it doesn’t hurt for a celebrity to have a PR friend at his or her side. I bet Gilbert Gottfried wish he did. And no, I also don’t interact with celebrities on this platform. I only interact with friends and follow/share industry news. No real interest in wasting my time interacting with people I don’t know (or don’t care to know) on a personal basis. There is most likely a PR pro managing those feeds anyways so it’s not as if you’re actually speaking to the celebrity.

    We discussed in class a few weeks ago that Twitter has evolved from expressing one’s individuality to serving as a platform for celebrities to sponsor products. It’s unfortunate but true. The bulk of tweets out there reflect what a celebrity “should” say, not what he or she actually wants to say. And it is quite obvious when a promotional tweet is posted. It’s just so fake and impersonal. I don’t judge celebrities for it, but I don’t agree with it either.

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