It seems not unexpected that Google recently launched its online music store because the company is always showing the world its ambition not merely in being the search giant but in variety possible aspects, like well-performed Android system, debatable Google+ and so forth.
Personally, however, I think that the new launch comes along with twist and risk if it seeks to sooner win over the music streaming market.
First of all, as the article indicates, the music store is roughly launched with a limited basis because of the incomplete agreement with four major music labels. Sony and Warner are the two biggest holdouts in this deal and Universal Music requires a negotiation. Google’s Android chief Andy Rubin claims that the tension with those music companies is attributed to their misunderstanding of what kind of role Google truly goes for. Rubin stressed, “Google is in the very, very early phases of adding consumer products to our portfolio. The media industry didn’t see us as that. They saw us as a search company.”
Additionally, it is unclear to observe whether the integration of Google online music store and Google+ will feature similar to what Spotify and Facebook did in terms of music recommendations and immediate content sharing. Or, to what extent the Google music store would compete the ITunes Match, which syncs up user’s library with icloud pretty fast. Moreover, the integration of Spotify and FB is cross-boarder merge of two leaders in each of their fields that the cooperation can benefits from more music resources, giant user basis and broad social influences. While what Google does is an internally vertical merge with only limited music database and a semi-mature social networking service.
Questions: Do you think Google online music store will succeed in terms of trumping Itunes, Spotify and other competitors?Do you believe the integration model of music streaming and SNS can be a universal profitable case?
Other related comments on this article are welcomed as well.