I particularly enjoyed this article as it addresses a problem all too many businesses have regarding reaching out to their fans on Facebook. How often should you post something on your Facebook page? I mean you are inclined to post all the time as you want your fans to know what is going on at your company. But if you post too much you will end up just annoying your fans causing them to unlike your page. So how frequently should you post and what is the best time to do so in order to get the most interaction with your fans with out annoying them too much?
Jeff Widman co-founder of PageLever says in short “Post whenever the most recent status update for your page stops showing up in your fans’ News Feeds”. He then goes on to point out some metrics that will allow you to monitor how long your posts lasts. Some suggestions include measuring the impressions per post, comments per post and likes per post. Jeff points out that it is very difficult to come up with an average time that each post will last as each fan page is different and each post is different. That said, when tracking 20 posts across five fan pages that had 2 million+ fans he found that the average post lifetime is about 23 hours. This means that on average you should post once a day.
I personally would recommend post even less frequently as I really dislike the companies the spam my wall everyday and often just unlike them when they do so. I would be much more happy seeing something once every two or three days as this way you still get a good feel for whats going on with the pages you are following yet don’t feel bombarded with the company’s every move. What do you guys think?