Are you in the pool of Google+’s 40 million users? How often do you log on you G+ account? Despite the controversy on Google Plus, the author strongly believes that G+ will ultimately succeed.
To save your time, I will summarize his viewpoints.
1. “When they get any traction, Google is excellent at pushing them uphill, bit by bit, year by year, with a relentless tide of data-driven iterations, all the way to the top of the mountain.” He cited Chrome as an example. Moreover, he thinks that G+ today is still far from realizing its commitment. What we saw today is just a clumsy approximation. So, give G+ some time.
2. “There are already a bunch of things G+ does better than Facebook. Photo sharing. Group video chat. Allocating people to Circles. Sharing Circles with others.” Particularly, he emphasize the advantages of circle. “Any of the hundreds of kinds of little or large groups of people that form and dissolve all the time. That’s what Google Plus is good at, and Facebook isn’t.”
3. He believes G+ acknowledges the saying, “our identities — and our relationships — are prisms rather than mirrors, multi-faceted rather than black & white” , in a way that Facebook does not.
In my opinion, Facebook and G+ all realized the importance to sort people into different groups. The difference is that Facebook uses a smart list to automatically generate three kinds of groups while G+ provides you the right to create your own list. Each has its attractive advantages along with disadvantages. We cannot say G+ surpasses Facebook from this point. I consider it would stand out if one could develop the characteristic that allows people to post different content exclusively to some of their groups. For example, people do not want their colleagues or boss to see their hang-over pictures. They can share those pics with all groups except “the people you work with”. I think this in accord with the ” prisms rather than mirrors” view.
I am not that optimistic as the author. The most challenging obstacle G+ faces is that people hardly willing to move from one social media tool to another. We will all think of the time it may take to get a new one and the existing resource we have on the old one. What’s more, I believe Facebook and G+ both can sensitively and immediately observe the customer needs. Then, both of them will come up with a new amazing function. However, I am not saying that G+ is born to die. I just mean it will take more efforts to make the differentiation. Google entered in a large variety of industries. I think G+ will has a bright future and even overcome Facebook if they can integrate their various resources to support G+.
How do you think the future of G+? And how can G+ survive or someday win the competition against Facebook?
Glad to hear your voices. Thank you!