If you’ve seen the Occupy Wall Street protest on television or smelled it first hand—it’s hard to miss the amount of protestors on laptops and people using their smart phones to take pictures and video. Additionally, you may have noticed the movements Facebook page that has roughly half a millions followers—pretty impressive.
Craig Kanalley, from huffingtonpost.com, reaches out to Jeremy Heimans, co-founder of Purpose.com as well as Change.org founder Ben Rattray, who reinforced two themes: social change is not about the tools but rather their application, and that it is the content, not number of followers, that builds a movement.
The best way to get people away from their computer is through the computer; you can’t organize thousands of people in New York City without the web,” according to Rattray. It was the content which included pictures, videos and stories that drew the attention of the mainstream media—newspapers and television.
Looking at the following ad, you will notice two things—the absence of a date, time and location as well as the inclusion of two “#” hash tags. A hash tag is simply the # sign followed by a topic—in this example: #OCCUPYWALLSTREET. This allows people to easily search all tweets on twitter regarding that topic. As a result, users and people intrigued by this ad are forced to turn to social media to get the even details.
The article, Occupy Wall Street: Social Media’s Role in Social Change, By Craig Kanalley can be read here: http://huff.to/nTs4CB