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Wouldn’t the world be a simpler place if all the social network platforms eventually merged into one? Facebook, Twitter, MySpace…the list goes on and on. Each initially had its own unique value proposition. Nowadays, it seems as though the lines drawn amongst many of these tools is beginning to blur. Take geolocation services for example. foursquare is crowned the leader in this space; however, all check-ins can be displayed in one’s Twitter feed. And then there’s Facebook Places with a slightly different value proposition yet, at the end of the day, is quite similar to that of other geolocation apps.
And now Zuckerberg just recently introduced Facebook’s “Subscribers” capability. It is now possible to “subscribe” into public updates of members who may or may not be your friend. And how is this different from what Twitter has been doing for years? It feels as though Facebook is aiming to be everything to everyone. Schooling has always taught us to focus on one’s core competency – not to spread oneself too thing and eventually become a Jack of all trades, master of none. On the other hand, is hosting one portal to satisfy ALL the needs of today’s social media savvy consumers one’s best bet to beating the competition at its own game?
The answer to these questions is still up for grabs, but all one can say is that Zuckerberg may easily find himself in yet again another privacy issue debacle. Advertisers will undeniably love this new “Subscriber” offering, but how does the Average Joe feel? If history replays itself, Facebook will continue to be bigger and better than ever.