This article, that defines Facebook’s 30% fee base as a restrictive practice from a monopolistic firm, is an interesting summary of what’s going on in the virtual currency world of Facebook.
According to its author, what makes Facebook credits big news is not the fact that FB takes a 30% cut of the credits used, or that earlier this month FB made mandatory to use their credits for any games or apps on Facebook; but that they could help Facebook become an ecosystem where people will go to stay, even threatening banks existence. “If Facebook gets its act together for using Credits for Commerce, then they could be bigger than PayPal and Google.” and “by 2020, Facebook – or it could be Google Circles or something else – will be the internet.”
Considering the increasing popularity of Facebook Credits, there is even a company that helps other companies to use Facebook credit to reward costumers (ifeelgood), and that Facebook has Payvment “the mall of the future” in its hands, to me it sounds reasonable to think that Facebook could become the future of e-commerce and Facebook Credits the universal currency.
What do you think? Do you agree with the statement that Facebook or any other social platform will be the place where people go and stay- that is it will become the Internet? Could this help FB stay leader in social media or do you see other platform dominating the e-commerce environment?