I just wanted to quickly pass along this really cool Google+ presentation, which is appropriately displayed in a Google+ slideshow format (it’s basically a photo gallery). The author sees Google+ as a different animal altogether, and he uses an analogy I really like: markets as red and blue oceans. Red ocean markets are “known quantities” with many competitors fighting for a piece of the pie, while blue ocean markets represent “unknown spaces” with few competitors and the opportunity to actually create market share.
The author says that Facebook and Twitter should relax a little, because Google+ isn’t as much of a threat to them as they might think. I disagree. In my mind, people only have so many hours in a day to communicate online. If users migrate to Google+ en masse, by extension they will be spending less time on those other platforms — even if they are using Google+ in different ways. In this sense, Google+ is a threat to Facebook and Twitter, because it will compete for users’ attention.
Thoughts? Mostly I just thought this was a cool presentation with some out-of-the-box thinking behind it.