We’ve discussed in class ideas on how twitter might try to start turning a profit much like their widely successful social media counterpart facebook. In the next two months it was reported that twitter came up with an idea, promoted tweets! Who would have guessed? The promoted tweets are going to show up right in the middle of your twitter stream. Previous attempts had these types of promoted tweets just show up in twitter search or hootsuite but now the company says they will be right in the middle of your timeline. The company is looking into ways to make sure we’ll see them — such as making the promoted tweets “sticky,” so they stay at the top of the page no matter how far you scroll down.
What remains to be seen is whether advertisers will buy the idea and nudge Twitter into profitability. The site is expected to gross $100 million this year, far short of the $3.5 billion Facebook will be raking in from display ads.
As business students we knew twitter was going to somehow come up with a way to start making some serious cash. Do you think this is the right approach?
The article raised a great question also:
Will Twitter users revolt against sticky Promoted Tweets this fall, accept them as a necessary evil, or perhaps even find them useful targeted advertising?