Seeing as how we are all MBA students and many of us will be testing the job market waters sometime soon I thought this would be a relevant article to post and discuss. The game has definitely changed since I was last job-seeking and social tools will likely play a vital role in all future job searches. This article suggests that not only will social sites help us to find the right job and make the necessary connections to hopefully land an interview, but come hiring time our potential employers will likely use the medium to narrow down the candidate pool and may ultimately make their final decision based on the strength of our social network and online influence. Klout.com is given as an example of a site that measures personal online influence and provides a personal rating or a “Klout score”. Smart applicants will be cognizant of their influence rating and should work to improve their score while not overextending themselves online (i.e.: blogging just to blog without putting much thought and effort into posts).
The good news for those of us that might be a little rusty at job-searching is that although the amount of online activity that may be required of us has increased greatly, many of the same rules still apply. Personal connections are still key, in fact they are probably even more important as the internet has expanded the selection pool and makes it easier for candidates to search, apply and even interview from any location. With application volume increasing it becomes even more important to establish some type of “in” that may help a resume climb to the top of the pile. Those who have the most success will take advantage of the contacts they’ve already established and rely on tools such as LinkedIn and InTheDoor.com to forge new relationships.
Similarly, those that are able to market themselves best will maintain a strong advantage. The difference now is that there is such a variety of ways to put oneself out there that it is difficult to stay up to speed on new resources. For those who want to take their job search to the next level, there is the option to advertise to potential employers through Facebook social ads, Google AdWords, LinkedIn Ads, etc. There is also a long list of mobile apps that can help with job searches and make it possible to find and apply to open positions within minutes of a listing going live. Lastly, many believe that resumes will eventually be replaced by online profiles that will provide a deeper look into a candidate’s strengths, passions and personality. In response job seekers have started creating personal websites devoted to showing off their creative capabilities in the form of videos, slideshows and many other formats.
I am interested to find out whether my classmates are using many of the tools described above and what is working/not working, along with their opinions on how the job search process has changed over the years and where it may be heading.