5 Clever Ways to Get a Job Using Social Media


Seeing as how we are all MBA students and many of us will be testing the job market waters sometime soon I thought this would be a relevant article to post and discuss.  The game has definitely changed since I was last job-seeking and social tools will likely play a vital role in all future job searches.  This article suggests that not only will social sites help us to find the right job and make the necessary connections to hopefully land an interview, but come hiring time our potential employers will likely use the medium to narrow down the candidate pool and may ultimately make their final decision based on the strength of our social network and online influence.  Klout.com is given as an example of a site that measures personal online influence and provides a personal rating or a “Klout score”.  Smart applicants will be cognizant of their influence rating and should work to improve their score while not overextending themselves online (i.e.: blogging just to blog without putting much thought and effort into posts). 

The good news for those of us that might be a little rusty at job-searching is that although the amount of online activity that may be required of us has increased greatly, many of the same rules still apply.  Personal connections are still key, in fact they are probably even more important as the internet has expanded the selection pool and makes it easier for candidates to search, apply and even interview from any location.  With application volume increasing it becomes even more important to establish some type of “in” that may help a resume climb to the top of the pile.  Those who have the most success will take advantage of the contacts they’ve already established and rely on tools such as LinkedIn and InTheDoor.com to forge new relationships. 

Similarly, those that are able to market themselves best will maintain a strong advantage.  The difference now is that there is such a variety of ways to put oneself out there that it is difficult to stay up to speed on new resources.  For those who want to take their job search to the next level, there is the option to advertise to potential employers through Facebook social ads, Google AdWords, LinkedIn Ads, etc.  There is also a long list of mobile apps that can help with job searches and make it possible to find and apply to open positions within minutes of a listing going live.  Lastly, many believe that resumes will eventually be replaced by online profiles that will provide a deeper look into a candidate’s strengths, passions and personality.  In response job seekers have started creating personal websites devoted to showing off their creative capabilities in the form of videos, slideshows and many other formats. 

I am interested to find out whether my classmates are using many of the tools described above and what is working/not working, along with their opinions on how the job search process has changed over the years and where it may be heading.


5 thoughts on “5 Clever Ways to Get a Job Using Social Media

  1. In my opinion the problem with this is that our social media experiences are getting falser every day, meaning that people around us (and probably ourselves) are using social media to “sell theirselves” and become more marketeable.

    Is this really the intention with which these platforms were created? I mean, of course you can expect this in LinkedIn, but life in Twitter and Facebook is becoming more and more exasperating because of people trying to come out with “intelligent” quotes, “glamourous” suggestions and self-enhancing comments.

  2. I thought that this article tapped into many of the changes that are occurring in the job market due to social media which was really interesting. I like the point made above as well. How many of us have tapped into our social networks through Facebook etc when searching for a job or trying to fill a role at the company that you work for? Are those types of searches better suited for an individual site or are they more successful as extensions of existing social media?

  3. When I was trying to get a job at an advertising agency right out of college, I used Facebook to search for people who worked at companies I wanted to work for and then I would see if we had any friends in common who would introduce us. I thought I was pretty smart at the time, and some of that effort even got me a couple interviews. But ultimately it was still an in-person connection established at a marketing conference that got me my first job. I definitely agree that social media has streamlined and enhanced the job search process since my last search, but I think online efforts definitely need to be balanced with in-person networking, because ultimately a “real” relationship still seems like a much more effective way to land a job. Has anyone had a different experience where they started a relationship with a person online based on social media information and this led to a job?

  4. Because I work in executive recruiting I have seen many of the changes described in this article first hand, however I must disagree with the 4th point which described a move from paper resumes to multimedia.

    The human resources process has certainly been affected by social media, as I have mentioned in class I now spend over 70% of my time on LinkedIn. I use LinkedIn in two ways, one is to find potential candidates for open search assignments and second is to network with individuals of a particular industry (Footwear for example) to gain industry knowledge and to get referrals as my personal search efforts begin to dry up.

    Because LinkedIn has provided a platform for people to self-publish their career histories, and their desired career goals, human resource executives and headhunters have flocked to this tool for two reasons:
    1. It is the largest database of candidate profiles
    2. It is very inexpensive

    Five years ago I had to allocate a significant portion of my research budget to purchase very expensive directories from very shady characters who would sell them to us for thousands of dollars. Three years ago a tool named Zoominfo changed everything because it aggregated executive moves from press releases, industry conferences, and association membership lists into a central database that allowed subscribers to identify executives for an annual fee of $12,000 a year. LinkedIn in a period of 5 years has essentially put both these merchants out of business.

    There is no doubt in my mind that social media will continue to impact the way people apply for job and the way job seekers search for talent, however these changes will impact entry level / mid management employees first and will only move upward as younger generation X and Y professionals move into ‘hiring manager’ positions within their firms. The paper resume will be around for some time to come, it is still the primary currency in the hiring process.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s