Social media for the social good: Friendfactor brings friends together in the fight for gay marriage

http://articles.nydailynews.com/2011-06-10/news/29658907_1_gay-marriage-marriage-rights-social-media As this is shaping up to be a historic week for New York with the Gay Marriage Bill just 1 vote shy of being passed, its interesting to see the key role social media is playing in the rally for support andiin appeals to congressman to push the bill forward.

Will social media prove to be an effective lobbying tool? Is social media able to differentiate its messaging?

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One thought on “Social media for the social good: Friendfactor brings friends together in the fight for gay marriage

  1. Yes. With a platform like Friend Factor, social media could definitely be an effective lobbying tool. Just think about the number of steps this platform eliminates. For starters, it leverages one’s social graph to spread the word, increasing awareness. This is a different angle than the current model, where politicians attempt to build awareness and campaign for followers. The simplicity of the site’s functionality is uncanny. By filling out your contact info, you can be connected to a state senator in seconds. That’s powerful. I’d love to see the metrics on this particular effort, because from the looks of it, it should certainly have some influence.

    Sent from my iPhone

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