This article is a book review of “The Filter Bubble.” The book explores how search engine companies like Google are filtering people’s searches and how the people that use them are limiting their own searches. This article brings up three important questions about the use of search engines:
How much are users of search engines creating their own bubble or cocoon with their searches?
How are companies like Google affecting our searches with their algorithms?
Should Google and other search sights be more open about their algorithms so the public is more aware of how their searches are being filtered?
We’ve already touched on this subject a little bit in class with the collaboration between Bing and Facebook. This article also ties in Google’s algorithm and how it could be limiting the way we search. Even though you can turn off the filtering, I’ve actually never done it and I don’t know what I might be missing. On the other side I’m not sure what kind of junk I would get if I turned off the filtering since companies invest in gaming the system so that their sight pops up first in your search.
Is it more important/necessary to have the filtering and lose some of the purity of your search?
Do you believe Google and other search engines will be able to adjust their search engines so that searchers don’t limit themselves by their search history?