This article talks about how universities can best use Social Media for intranet sites. The article stresses the ‘why’and not the ‘how’ when developing a new social media website. The keys to creating a successful social media site are clear objectives and an understanding of the university culture. The cultural readiness of a university is a question of leadership and openness. Cumbersome decisions, processes, and layers tend not to embrace social media. Universities also have to respect the freedom, innovation and colloboration of students.
My questions to the class are: Is Fordham ready to go on a social media site? If so, how should it be implemented? Would you use it?