This article relates to the issue we discussed in class the other day. A couple of us were of the opinion that once we read a tweet on Twitter we would generally go to a much credible source like Television to get the complete picture. The article emphasizes the relationship between TV and Twitter and examines whether Twitter is useful in driving more eyeballs towards the Television.
A lot of TV shows want people to use hashtags as well as livetweet using Twitter while their show is being aired. Television is a mass media channel but Twitter provides a deeper level of engagement with this mass audience. Sometimes, Twitter does create a negative impact on the TV viewership and drives people further away from the Television if people write negative tweets for a particular show. Hence, many TV shows like “Doctor Who” will be aired simultaneously in different countries across the globe for the fear of it being spoiled by exposure to various social media.
Initially, Twitter was used to publicize TV shows and events around the World. But now it’s interesting to see how the landscape has changed drastically within a short span of time and TV channels want to use Twitter as a medium to reach out and build a relationship with its audience. Are these TV channels really increasing their viewership through Twitter or just providing their viewers with another concrete reason to move away from the traditional media vehicles?